Where these numbers come from
All figures are anonymized aggregates from Portugal Internet order data: 46,000+ orders since 2015, with the detailed breakdowns below based on more than 15,000 rentals with confirmed start and end dates between 2023 and 2025. No personal information is involved, percentages are rounded to one decimal, and journalists and researchers are welcome to cite these statistics with a link to this page.
Trips are much longer than you think
Only 7.1% of rentals last 1 to 4 days. The biggest group, 30.9%, runs 9 to 15 days; 25.3% run 16 to 31 days; and 17.3% run longer than a month. The average connected trip is 21 days. That single number changes the internet math: a USD 12 per day roaming pass becomes USD 250+, and a "10 GB plan" becomes less than half a gigabyte per day.
When travelers connect: July leads, but the season never closes
July is the peak month with 15.4% of trip starts, followed by August (12.5%), June (9.8%) and September (9.1%). But that means more than half of all trips start outside the June-September window: March (8.1%), May (8.4%), October (7.4%) and April (7.4%) are all solid travel months. Portugal stopped being a summer-only destination years ago.
Travelers plan ahead: 11 days on average
The average order is placed 11 days before the rental starts. Very few travelers leave connectivity to the airport arrival hall, and the data suggests they are right: planning ahead means an eSIM installed before boarding or a pocket WiFi already waiting at the hotel.
Pocket WiFi is still the majority choice
Despite the eSIM boom, 70.7% of orders are pocket WiFi rentals, against 20.8% for eSIM and 8.6% for physical data SIMs. The reason shows up in the trip data: long stays, families and remote workers need one connection shared across phones, laptops and tablets, which is exactly what a hotspot does and a single-phone eSIM does not.
Who connects: North America leads international demand
Among 2023-2025 orders, the United States accounts for 17.5% and Canada 9.9%, so more than a quarter of all bookings come from North America, where roaming is most expensive. The United Kingdom follows at 8.3%. And a striking 43.3% of orders have a Portuguese billing address: residents booking bridge internet, landlords equipping guest stays and locals ordering for visiting family. EU markets like France (2.7%) and Spain (2.1%) barely register, because EU roam-like-home covers their short trips.